Marketing

As a marketing landscape in the crowded social space is constantly evolving, high-level data is simply not sufficient. Even if you are up to date with current trends, your reputation could be tarnished without a strong online presence. EPK Media can manage your online/social-media presence, including cohesive, well-curated content that aligns with your brand’s identity. As the ultimate goal of brand awareness is to be first in line in the minds of your audience, establishing a strong and consistent brand identity is an integral part of any organization wanting to succeed.

What We Do

Brand identity is about giving people a sense of who you are and what you can offer. We specialize in crafting a thorough brand guideline that provides positive results for our clients. The curated branding materials can have creative options for in-house customization, including logo, color scheme, tagline, messages, typography, graphic design, and production (photography and videography).

Paid Advertising

PPC (pay-per-click) advertising management can be included in our social-media management package, if needed, as an add-on option. When it comes to lead generation, paid advertising can be your driving force, as Google adapts its SERPs (search engine results pages) in order to better accommodate paid advertisers and leverage more clicks for them. Paid advertising has become a necessity for remaining competitive.

Social-Media Management

Creating a consistent brand identity requires consistent posting habits. You need to actively engage with your audience on social media to attract the right traffic through constantly-published content. By continually creating and publishing interesting, engaging content, you can grow an audience on social media, drive web traffic, generate new sales, and get people to fall in love with your brand.

Facebook

Facebook is a great place to market your brand in order to make a sale and gain a positive reputation. If you want to reach a specific audience, you can utilize its arsenal of paid advertising tools and maximize your content’s reach.

YouTube

YouTube is its own search engine. With the massive amount of people and hours spent on the platform, if your content, titles, descriptions, and keywords are optimized, then you can organically reach new audiences.

Facebook

Instagram

Offering multiple ways to draw attention to your brand, Instagram is a visually-driven platform that is a force for connecting with potential customers of your business. Like Facebook, they offer paid ads that can target your desired demographics.

You can highlight industry-specific or business-related content, including blog posts and case studies, on LinkedIn. With their concept of linking up, you can browse for other professionals, network with similar businesses, and leverage endorsements.

In this age of content consumption and online competition, businesses prioritize innovative advertising. Social media is one of the most effective outreach tools for businesses when they want to target their core audience. However, strong social-media marketing goes way beyond drafting ads to share with your target demographic; it’s necessary to get creative on social media to stand out, forming solid relationships with customers.

Given that social media is essentially a pay-to-play channel now, it’s important to have a significant amount of user-generated content as a major theme in the content strategy. The voices of your customers can be encouraged and amplified through user-generated content, letting your customers do the selling for you.

If you are interested in building winning campaigns to help scale your business by using ads and getting a return on ad spend, book a strategy call with us to see how we can help your business prosper.

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Facebook

YouTube

Instagram

The majority of businesses admit that social media has positively impacted the growth of their companies. You can create quality, relevant, and valuable content – such as updates, videos, and other posts – around your brand, product, or service to share with your target audience.

Additionally, paid social-media ads and sponsored posts work well for businesses looking to get instant results by having a more comprehensive and targeted reach to your potential customers and increasing your prospects and engagements. Organic social-media advertising, combined with basic SEO rules, is vital for your business’s growth, while establishing an organic reach to your potential regulars.

Ultimately, your social media is your frontline representation of your brand. Our team of social-media experts is equipped with many different skill sets to do it all properly and drive meaningful results: editorial planning, content production, paid media, reporting, and night and weekend monitoring. We understand the nuances of the various social platforms and apply them to help your business thrive.

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Why Use Advertising?

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Outbrain

Outbrain is a leading player in discovery and native advertising that integrates ads with editorial content, a familiar feature at the bottom of online articles tagged as “from the web” or “you may be interested.” They gather and analyze users’ online preferences to suggest editorial content that matches their interests.

Yelp

Yelp is a popular social-media platform that allows users to rate, post, and read reviews about businesses. While a listing is free, they have advertising plans that target specific prospects on the site, including a more detailed slideshow of photos, the uploading of videos, and the removal of competitor ads.

Outbrain

Amazon

Because of Amazon’s first-party data and vast trove of user purchase data, they help programmatically reach audiences both on and off the Amazon website with display, video, and audio ads, building brand awareness to engage with new customers, as well as in-market audiences.

Google Ads

Google Ads offers a great way to turn clicks into sales. Their campaigns include search campaign (text ads on search results), display campaign (image ads on websites), shopping campaign (product listings on Google), video campaign (video ads on YouTube), and app campaign (app promo on different channels). There are also many areas where you can use to leverage the power of automation with Google Ads.